Spice Route Legal
On November 30, 2023, the Central Consumer Protection Authority (“CCPA”) notified the Guidelines for Prevention and Regulation of Dark Patterns, 2023 (“Guidelines”), which aim to safeguard the rights of consumers on e-commerce platforms, websites and applications by prohibiting the use of dark patterns. These dark pattern Guidelines come close in the footsteps of the Guidelines for Online Deceptive Patterns in Advertising, issued by the Advertising Standards Council of India in June, 2023.
