Our expertise in Ad-Tech ranges from the design and deployment of advertising technology to negotiating commercial contracts and navigating regulatory concerns.
Spice Route Legal
Ad-Tech
Advertising technology is a key data-driven tool in digital marketing and brings with it a suite of complex legal issues around the collection and processing of consumer data.
We understand these intricacies and are well-versed in the maze of legal regulations and compliances that may affect clients’ operations. Through our specialised multi-disciplinary and cross-border approach, we provide global corporations with a 360-degree advisory experience that focuses on their needs and aims to boost their advertising strategies through innovative and practical solutions.
Our Ad-tech team works closely with our award-winning Privacy, Data Protection, and Cybersecurity practice to evolve simple solutions to complicated problems.
Advised the ad-tech unit of the largest telecommunication operator in the United States on expanding its demand and supply side platforms in India, including local law divergences from EU requirements on data processing.
Advising a French luxury goods brand on Indian advertising law.
Assisting one of India’s largest content streaming platforms in structuring arrangements with technology service providers to measure the success of advertisements on the platform using ad measurement tools.
Assisted the world’s largest social media company with structuring and negotiating bank guarantees for several large ad-tech contracts.
Advised multiple clients, including those within the gaming and financial sectors, on aligning with Google's app policies and requisite disclosures, ensuring the proper approval of their mobile applications.
Advised one of Canada’s top five commercial banks on the regulatory framework governing advertising and marketing of financial products to Indian residents intending to migrate to Canada.
Advising the world’s largest social media and marketing platform on cutting-edge ad-tech solutions, including structuring and negotiating bank guarantees for large ad-tech contracts.
Key Contacts
Mathew
Chacko
Chacko
Aadya
Misra
Misra
Ada
Shaharbanu
Shaharbanu
Vishnu
Naduvakkad
Naduvakkad
Ajeeth
Srinivas
Srinivas
