Spice Route Legal is pleased to have advised Finwizz, India’s Leading Credit Intermediary, on its strategic merger with Mywish Marketplaces (Wishfin), to create an omni-channel financial product distribution powerhouse.

Finwizz has established itself as a trusted platform for the distribution of credit products across India, with a robust direct selling agent (DSA) network across the country. Wishfin, backed by global marquee investors including Franklin Templeton, Sherpalo Ventures, and General Catalyst, empowers individuals to make informed financial decisions and access tailored lending and financial planning solutions. As part of the merger, these investors will become equity shareholders in the merged entity.

This strategic consolidation marks a crucial development in India’s fast-evolving retail credit ecosystem. The merger brings together Finwizz’s expansive on-ground distribution capabilities with Wishfin’s digital reach and technology-driven approach. The integrated platform is poised to shape the future of credit aggregation in India – offering scalable, efficient, and next-generation financial solutions to consumers across the country.

The Spice Route Legal team advising Finwizz on this transaction was Partner Praveen Raju, Senior Associate, Renuka Abraham, and Associates Manisha Arora, Astha Agarwal, Richard Shane Hammish, Vishnu Naduvakkad, Parth Ved, and Shraddha Kotiya.

For further information regarding the firm’s M&A practice, please reach to Praveen Raju.